IHG® Rewards Club beat the competition once again last week by scooping five out of 15 awards in total at the Freddie Awards, more than any other hotel loyalty programme.
The Freddie Awards are the oldest and most renowned recognition awards for frequent traveller reward programmes. Dubbed the ‘Voice of the Frequent Flyer’, the awards are decided by public votes based on the programme’s merits.
IHG® Rewards Club stood out from the competition by claiming a third of the evening’s award categories including:
• Programme of the Year (Europe & Africa)
• Best Customer Service (Europe & Africa)
• Best Promotion (Europe & Africa)
• Best Promotion (Middle East & Asia/Oceania)
• Best Redemption Ability (Europe & Africa)
Our Freddie Award wins come in the same month that IHG® Rewards Club was ranked second place on the J.D. Power 2014 Hotel Loyalty/Rewards Programme Satisfaction Report, confirming our position as an industry leader as well as the world’s largest hotel loyalty programme. Winning and retaining the loyalty of our guests is key to achieving our Ambition to be #1. IHG® Rewards Club is one of the main ways of raising awareness of the IHG brand and is essential in creating brand preference. When guests have a consistently great experience at IHG hotels, trust and loyalty follows, ensuring that guests will choose to stay within our family of brands whatever the occasion.
IHG® Rewards Club
IHG® Rewards Club is the world’s largest hotel loyalty program with over 76 million members. Earning points is effortless and redeeming points is simple. You can earn points at any one of our 4,600 hotels and redeem your points through our promotions and partners, including reward nights, merchandise, flights, hotels, car hire, gift cards and much more.